1. Fred Astaire Dance Studio Princeton
2. Fred Astaire Dance Studio

Fred Astaire Dance Studio has over 70 years of experience in teaching ballroom and social dancing. They have developed the best methods for teaching and each program is designed to help you become the best dancer in the shortest amount of time. Fred Astaire Dance Studio Dance Instruction. 14261 S Tamiami Trl Ste 4. Business Management. Andrei Rudenco, President; Contact Information.

We Take Pride In Providing A Fun And Friendly Dance Environment

We’d like to introduce you to the dedicated corporate team that makes this possible.

Michael E. Schultz

Michael has decades of experience in all aspects of the dance business. Mr. Schultz was the first dance instructor, other than Fred Astaire himself, to become President of Fred Astaire Dance of North America, Inc.

Today, he is responsible for the Country of Canada and to date has personally trained and developed every Fred Astaire Studio Director/Franchisee in the Canadian system. An astute dancer in his own right, he excels in the business side of studio operations and shares his knowledge with new franchisees during the initial training sessions and on an on-going basis.

Heather Tran

Over a decade ago, Heather joined the corporate team and brought with her an in-depth accounting knowledge gained through working with some of the largest accounting firms in North America, such as KPMG, previously Thorne, Ernst & Whinney. Ms. Tran oversees all financial responsibilities of the corporate office, as well as helping each franchisee to become more financially astute than most of their counterparts in the rest of North America.

Michel Beaudoin

Michel has over 3 decades of experience in the industry, advancing from an amateur dancer to supervisor to studio manager to franchisee and National Field Director. He has maintained his studio in the top 6 dance studios worldwide for the past 15 years. Mr. Beaudoin’s best attribute is his ability to train and motivate great dance instructors to move upward to studio management positions. He is skilled in providing training at all levels in enrollment, customer relations and management.

Heather Anderson

Ms. Anderson is the first female in the company’s history to win Top Specialist of North America, an achievement that still stands today. Heather is a graduate from University of Western Ontario with an Honors Bachelor of Arts in History.

An accomplished dancer who was selected as one of Kitchener’s Women of the Year, a Manager of Year recipient and is a graduate of University of Dance and FAME Dance College trainer. She serves on the training management board of Fred Astaire Dance Studios of Canada.

Today she is the Franchisee of the Kitchener studio and has consistently maintained the studio in the top 10 studios worldwide for the last decade.

Cher holds the following titles – United States American Style Open Smooth/Rhythm Champion, United States Theatrical Champion, and Fred Astaire National Champion. Ms. Rutherford is an Adjudicator holding N.D.C.A. registered A+B+C+D+, U.S.I.S.T.D Fellow, Theatrical Branch and a World Class Adjudicator for Ballroom-Latin Show dance.

Ms. Mousseau is currently Canadian National Dance Director and Examiner. France holds the following titles with her husband and partner, Jean-Marc Genereux – 10 times Canadian Latin Champion, North American 10 Dance Champion, 2 times Asian-Pacific Champions and 3rd in the World 10 Dance Champion. She is CTDA and N.D.C.A. registered A+B+C+D+ and a World Class Adjudicator.

Fred Astaire Dance Studio Princeton

Mr. Genereux is currently Canadian National Dance Director and Examiner. Jean-Marc holds the following titles with his wife and partner, France Mousseau – 10 times Canadian Latin Champion, North American 10 Dance Champion, 2 times Asian-Pacific Champions and 3rd in the World 10 Dance Champion. He is CDTA and N.D.C.A. registered A+B+C+D+ and a World Class Adjudicator.

Dan Labelle

Mr. Labelle is currently the Ontario Regional Dance Director and holds the titles of undefeated Fred Astaire Canadian Smooth/Latin Champion, Fred Astaire National Champion, and Tour de Champions Zone Champion. Mr. Labelle is also co-franchisee with Melissa Krulick who currently manages one of the top ten studios in North America.

Fred Astaire Dance Studio

Fred Astaire Dance Studios needed to create a web platform to maintain the Fred Astaire branding across the organization. The company wanted a website that would be modern, mobile responsive, and serve as the web presence for corporate as well as its 170+ franchised locations. The website platform would need to be centralized, and easy for non-technical franchisees to maintain their own local content. The ultimate goal of the centralized web platform is to maintain the Fred Astaire brand and messaging across the organization while providing the company the ability to easily deploy new features universally or allow said features to be turned on at a specific franchise location. Another goal of the platform was to automate the lead generation system so franchise locations would automatically receive form submissions from interested visitors in their geographic area. The web platform would ultimately serve as a tool for corporate and all of its franchisees to save time and money while marketing their web presence online.

Create a fresh look and feel for the Fred Astaire Dance Studios corporate web site

Provide studios with a CMS to allow them to personalize their site while keeping within the brand

Develop a secure, enterprise grade solution that can grow with Fred Astaire over time

The OPG team performed a comprehensive review of the Fred Astaire Dance Studio’s legacy website and worked with the Fred Astaire team to determine the mission and vision not only for the website, but for the business and direction overall. From presentation, brand and design through to full content review and selection, OPG and the Fred Astaire team worked together to determine the most valuable content to transition to the updated site (leaving behind the obsolete content). OPG worked very closely with a select group of studio owners and the corporate office to gather requirements, feedback and input to ensure that the full scope of input was received, balanced and incorporated where relevant. Once the mission was set, supported by validated requirements, the OPG design team created a unique look and feel for the site, focusing on a fully mobile-responsive design. Once the design was conceptualized and approved the OPG development team went to work to develop a powerful, multi site content management platform deployment. Once developed, the OPG Q/A team took to their work and, together with client review and input, finalized the site and prepared for a seamless launch. The final live deployment of the platform was flawless, with no downtime. The platform continues to be extended and adapted to the business needs of Fred Astaire Dance Studios to this day, with the staff at Fred Astaire in full control of all day to day content operations without any technical knowledge.

Fred Astaire Dance Studios has moved from a legacy web platform that was dated in its presentation and supported by outdated technology and content, to a modern, adaptive platform that dramatically enhances the reach of the organization to its customers, while improving the opportunities for conversion. The centralization and consistency of brand across the organization furthers this value and provides Fred Astaire with true and real time control over web and marketing operations. In short, the project continues to be a success for both OPG and the Fred Astaire organization.